Why is it called Massage+ 30, 10, 5, and how is it different?

Massage+ 30, 10, 5 Basic

Why is it called Massage+ 30, 10, 5?

The numbers 30, 10, 5 refer to the length of time involved in the massage. They stand for:

  • Talk to baby for 30 seconds

  • Massage baby’s head, arms, legs, belly, and back for 10 minutes

  • Rock baby for 5 minutes

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How is Massage+ 30, 10, 5 different from other baby massages?

Massage+ 30, 10, 5 is:

  • A simple 15-minute intervention

  • Originally designed to help premature babies, but proven to have benefits for all babies — from newborns (including preemies) to 12 months

  • Based on more than 40 years of research with some funding by the National Institutes of Health

  • Research conducted by Rosemary White-Traut, PhD, RN, FAAN, a member of the Pathways.org Medical Roundtable

  • Also known by medical professionals as ATVV (Audio, Tactile, Visual, Vestibular)

  • Helpful at home and in the NICU

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By doing Massage+ 30, 10, 5, you are getting to know your baby better.

Watch the full intervention here

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How does Massage+ 30, 10, 5 help premature infants?

Massage+ 30, 10, 5 was originally designed to help premature babies, but has now been proven to have benefits for all babies. Here are some of the benefits specifically for babies born prematurely.

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Is there research behind Massage+ 30, 10, 5?

Yes! This intervention was developed after 40+ years of research by Rosemary White-Traut, PhD, RN, FAAN and is also known by healthcare professionals as Audio, Tactile, Visual, Vestibular (ATVV) intervention. Places like the National Institutes of Health (NIH) have granted millions of dollars in research funding over the years.

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