Massage+ 30, 10, 5
What is Massage+ 30, 10, 5, and how does it help baby?
What is Massage+ 30, 10, 5?
Massage+ 30, 10, 5 is a simple, quick, and powerful intervention using massage to help improve the health and development of premature and full-term infants. This is a massage of baby’s head, arms, legs, belly, and back, and also incorporates communication and movement.
Massage+ 30, 10, 5, also referred to as ATVV (for Audio, Tactile, Visual, Vestibular), was developed by Rosemary White-Traut, PhD, RN, FAAN. This medical expert-backed method showed proven benefits for premature and full-term infants.
What does Massage+ 30, 10, 5 help with?
There are many benefits to this baby massage intervention. Some of the benefits include improvements in:
Baby’s sleeping and eating habits
Parent confidence levels
Parent and child intimacy
Parent and child communication
What ages is Massage+ 30, 10, 5 for?
This intervention was originally developed for premature infants but after 40 years of research was found to have great benefits for full-term newborns and infants. Massage+ 30, 10, 5 is recommended for use on babies, from birth to up to 1 year old.
Why is it called Massage+ 30, 10, 5, and how is it different?
Why is it called Massage+ 30, 10, 5?
The numbers 30, 10, 5 refer to the length of time involved in the massage. They stand for:
Talk to baby for 30 seconds
Massage baby’s head, arms, legs, belly, and back for 10 minutes
Rock baby for 5 minutes
How is Massage+ 30, 10, 5 different from other baby massages?
Massage+ 30, 10, 5 is:
A simple 15-minute intervention
Originally designed to help premature babies, but proven to have benefits for all babies — from newborns (including preemies) to 12 months
Based on more than 40 years of research funded by the National Institutes of Health
Research conducted by Rosemary White-Traut, PhD, RN, FAAN, a member of the Pathways.org Medical Roundtable
Also known by medical professionals as ATVV (Audio, Tactile, Visual, Vestibular)
Helpful at home and in the NICU
By doing Massage+ 30, 10, 5, you are getting to know your baby better.
Watch the full intervention here.
How does Massage+ 30, 10, 5 help premature infants?
Massage+ 30, 10, 5 was originally designed to help premature babies, but has now been proven to have benefits for all babies. Here are some of the benefits specifically for babies born prematurely.
Is there research behind Massage+ 30, 10, 5?
Yes! This intervention was developed after 40+ years of research by Rosemary White-Traut, PhD, RN, FAAN and is also known by healthcare professionals as Audio, Tactile, Visual, Vestibular (ATVV) intervention. Places like the National Institutes of Health (NIH) have granted millions of dollars in research funding over the years.
How do you do Massage+ 30, 10, 5?
How to Apply Massage+ 30, 10, 5
Follow these steps to apply Massage+ 30, 10, 5 to your baby. The same steps apply for premature and full- term infants.
Some best practices to remember:
Allow enough time so you are not rushed
Best to do in a dimly lit, quiet room
Do the massage at the same time each day
Give baby 100% of your attention
Step 1: Talking
This step should last 30 seconds. However, even when you move on to the other steps, continue to talk and look at baby during all parts of Massage+ 30, 10, 5.
Steps 2-6: Massage
These steps should last 10 minutes. Repeat the steps baby liked until you complete a full 10 minutes.
Please note: If baby shows signs of disengagement during the massage, return to massaging areas baby prefers
Step 7: Rocking
This step should last 5 minutes.
If baby shows signs of disengagement during the massage, return to massaging areas baby prefers.
What are disengagement cues?
If baby shows signs of disengagement during the massage, return to massaging areas baby prefers.
Some possible disengagement cues include:
Crying
Whining
Fussing
Spitting up
Hiccups
Placing hand out to stop
Frowning
Refusing eye contact
Struggling movements
Sticking out tongue
