Massage+ 30, 10, 5: A Simple Baby Massage for Development
Massage+ 30, 10, 5 is a quick and effective baby massage method designed to support both premature and full-term infants. This 15-minute routine involves talking, massaging, and rocking to help babies grow, bond with caregivers, and develop essential sensory and feeding skills.
Backed by 40+ years of research, this technique—also known as ATVV (Audio, Tactile, Visual, Vestibular) intervention—was developed by Rosemary White-Traut, PhD, RN, FAAN and has been shown to provide lifelong benefits for babies.
Why Massage+ 30, 10, 5?
This proven baby massage method offers many benefits, including:
Improved Sleep & Feeding Habits: Helps babies self-regulate, eat more efficiently, and rest better.
Enhanced Sensory & Motor Development: Stimulates hearing, touch, sight, and movement to strengthen early skills.
Stronger Parent-Baby Bonding: Boosts communication, confidence, and emotional connection between caregivers and Baby.
Originally designed for premature infants, Massage+ 30, 10, 5 has been proven beneficial for all babies from birth to 12 months.
How does it work?
The name Massage+ 30, 10, 5 comes from the simple structure of the routine:
30 seconds of talking: Engage Baby with a soothing voice and eye contact.
10 minutes of massage: Gently massage Baby's head, arms, legs, belly, and back.
5 minutes of rocking: Provide gentle motion to help Baby relax.
Massage+ 30, 10, 5 is designed to be easy to learn and can be done at home or in the NICU.
Want to learn more?
Explore the resources below for step-by-step guides, video demonstrations, and best practices for doing Massage+ 30, 10, 5 with Baby. See our Massage+ 30, 10, 5 course for parents and caregivers to learn how to recognize Baby's cues, create a soothing environment, and maximize the benefits of this research-backed method.
