What is Massage+ 30, 10, 5?

Massage+ 30, 10, 5 is a simple, quick, and powerful intervention using massage to help improve the health and development of premature and full-term infants. This is a massage of baby’s head, arms, legs, belly, and back, and also incorporates communication and movement.

Massage+ 30, 10, 5, also referred to as ATVV (for Audio, Tactile, Visual, Vestibular), was developed by Rosemary White-Traut, PhD, RN, FAAN, and member of the Pathways.org Medical Roundtable. This medical expert-backed method is supported by more than 35 years of research and millions of dollars in research funding, which showed proven benefits for premature and full-term infants.

What does Massage+ 30, 10, 5 help with?

There are many benefits to baby massage. Some of the benefits include improvements in:

  • Baby’s sleeping and eating habits
  • Baby’s sense of hearing, touch, sight, and motion
  • Parent confidence levels
  • Parent and child intimacy
  • Parent and child communication


What does Massage+ 30, 10, 5 mean?

The numbers 30, 10, 5 refer to the time increments involved in the massage. They stand for:

  • Talk to baby for 30 seconds
  • Massage baby’s head, arms, legs, belly, and back for 10 minutes
  • Rock baby for 5 minutes

Can I do Massage+ 30, 10, 5 on my newborn?

Yes! This baby massage was originally developed for premature infants after 35 years of research, but was found to have great benefits for full-term newborns and infants. Massage+ 30, 10, 5 is recommended for use on babies up to 1 year old.

How do I massage my baby?

You might be wondering how to give a baby a massage. Baby massage does not look like your typical massage. Because babies have much less muscle, especially newborns and premature infants, the touch and movements performed are much more delicate.

Watch this dad perform Massage+ 30, 10, 5 on his baby in the NICU to learn more.


Learn more about Massage+ 30, 10, 5 with these helpful guides!

See the how-to sheet for a step-by-step walk-through of baby massage.
Download the free how-to guide
Read more about baby massage and its benefits.Download the free brochure

How is Massage+ 30, 10, 5 different from other baby massages?

Massage+ 30, 10, 5 is:

  • A simple 15-minute intervention
  • Originally designed to help premature babies, but proven to have benefits for all babies — from newborns (including preemies) to 12 months
  • Based on more than 35 years of research funded  by the National Institutes of Health
  • Research conducted by Rosemary White-Traut, PhD, RN, FAAN, a member of the Pathways.org Medical Roundtable
  • Also known by medical professionals as ATVV (Audio, Tactile, Visual, Vestibular)
  • Helpful at home and in the NICU

In the hospital:

  • Primarily with premature babies
  • Before feeding so baby is more alert
  • Massage avoids areas affected by needles, tubes, etc.

At home:

  • With all babies once home from the hospital
  • After eating and before bed to relax and bond with baby
  • Massage covers more of baby’s body

By doing Massage+ 30, 10, 5, you are getting to know your baby better.

Watch the full intervention here:

Want to learn more about this baby massage?

Take our on-demand course, made for parents, to learn more about how to do the massage, cues you’re getting from baby, and more.

Learn More